Pervasive Performance Group provides performance management and business intelligence vendors with a distinct blend of services, consulting, and client interaction that goes deeper than traditional analyst firm advisory services. 

Strategic Advisory Services
Pervasive Performance Group works with vendors to define and refine market positioning to: highlight strengths, weaknesses, opportunities, and threats; interpret the competitive landscape; take advantage of competitive differentiators; address current market demands; and anticipate future market trends.  Strategic and competitive advice is based on openly available information and complies with confidentiality and non-disclosure agreements with our vendor clients.

Marketing Consulting
Pervasive Performance Group provides more in-depth services than traditional analyst firms by providing detailed reviews of market strategy and marketing content offering specific advice to improve its impact.  We provide advice on or assist with development of: positioning statements and strategic direction; marketing collateral; data sheets; webcast content; sales presentations and sales training.   Pervasive Performance Group brings an invaluable, unbiased, external expert perspective to your marketing strategy and execution.

White Papers and Case Studies
Case studies and white papers are two of the most effective and efficient sales tools available.  However, they often end up deferred or incomplete due to internal resource constraints.  Pervasive Performance Group works with vendors and their clients to develop compelling white papers and case studies.  These papers highlight the value clients have gained from their investments, how they accomplished these gains and the roadblocks they faced along the way.  We excel at gathering the pertinent information and boiling it down to a compelling yet succinct story that appeals to today’s often inundated target audience. 

Speaking Engagements
Pervasive Performance Group presents thought-leading business intelligence and performance management topics at industry trade shows, conferences, webcasts and other live or virtual events.  These presentations are designed to communicate both the business value of an enterprise-wide and enterprise-deep performance management culture and provide the audience with technology and cultural steps they can take now to set a course toward pervasive performance in their organization.

Panel Moderation
An experienced and talented moderator is the difference between a compelling discussion/debate between experts and a series of strung together panelist pontifications.  We moderate thought-leader panels asking compelling and timely questions that facilitate an incisive dialog resulting in a valuable and insightful experience for the audience.

Vendor Client Workshops
Many vendor's clients want help building a case for combining and expanding their current siloed, disconnected, and disparate performance management and business intelligence initiatives into a cohesive, collaborative and pervasive performance management environment.  However, many clients are reticent to engage their vendors or service providers due to potential bias or conflict of interest.  Pervasive Performance Group offers an on-site workshop designed to help the client: determine target areas in their organization; develop an outline for a business case and value proposition; put together a strategy to gain buy-in for the investment; plan for the common challenges and barriers; and maintain momentum with quick wins.